Legal
Privacy Policy
What we collect, why we collect it, and how we keep it safe — explained plainly.
Last updated: July 21, 2026At iStyleRight™, we want you to shop with confidence — and that includes knowing exactly how we handle your personal information. This policy explains, in plain language, what we collect, why we collect it, and how we keep it safe.
1. Information we collect
We collect only what's needed to give you a smooth shopping experience:
- Personal details — name, email, phone number, and delivery address, provided when you create an account, place an order, or reach out to us
- Payment information — processed securely through trusted partners like Razorpay and Shopify Payments; we don't store your full card details ourselves
- Order and browsing activity — your cart, order history, and wishlist, so we can show you relevant products
- Communication records — messages you send us by email or through our social media accounts
- Technical data — device type, IP address, browser type, and cookies, which help our website run properly
- Optional preferences — style or size preferences you choose to share with us, used to personalize offers
2. How we use your information
We use your information to process and deliver your orders, personalize your experience with relevant recommendations, send updates and offers (only if you've opted in), improve our website based on how it's actually used, and meet legal obligations like fraud prevention and tax compliance.
| Data type | How we use it |
|---|---|
| Name, address, phone | Shipping, delivery, and order verification |
| Order updates, and marketing only if opted in | |
| Payment information | Processed securely by our payment partners |
| Cookies & browsing data | Better recommendations and smoother browsing |
4. Data security
Payments on our site are protected with SSL encryption, our service partners are required to follow strict data protection standards, and only authorized team members can access customer information, strictly on a need-to-know basis. We periodically review our practices to guard against misuse.
5. Your rights
Under India's Digital Personal Data Protection Act, 2023, you have the right to access the information we hold about you, request corrections to anything inaccurate, request deletion of your data (except where we're required to retain it for legal reasons, such as tax records), and opt out of marketing communications at any time.
6. Children's privacy
Our website isn't intended for anyone under 18, and we don't knowingly collect personal information from minors. If you're a parent or guardian and believe your child has shared information with us, please contact hi@istyleright.com and we'll remove it promptly.
8. Behavioural advertising
We use tools like Google Analytics to understand how visitors use our site, and Shopify Audiences or similar tools to reach people likely to be interested in our products through social media and other advertising. You're able to manage or opt out of personalized advertising through:
9. Do Not Track signals
Some browsers send a "Do Not Track" signal, but since there's currently no unified industry standard for how sites should respond to it, our website doesn't change its data collection based on this signal.
10. Data retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by applicable law — for example, financial records are typically retained for the period mandated under Indian tax law, even after an account is closed.
11. International data transfers
Some of the tools we use, such as Google Analytics or advertising platforms, may process data on servers located outside India. Where this happens, we rely on those providers' own compliance with applicable international data protection standards.
12. Grievance Officer
For any privacy-related concerns not resolved through our regular support, you can reach our Grievance Officer directly:
Email Response time
13. Changes to this policy
We may update this Privacy Policy as our practices evolve or as required by law. Whenever we do, we'll update the date at the top of this page so you always know what's current.
14. Contact us
Questions, feedback, or concerns about this policy?
If you're not satisfied with our response, you're entitled to escalate your concern to your local data protection authority.